Stella McCartney | Taking Asia by storm

Bolstered by a string of well-received collections in recent seasons, positive feedback from the sales floor, and her newly profitable status, Stella McCartney is setting her sights on Asia. 

In 2007, the brand signed an exclusive distribution deal with the Lane Crawford Joyce Group to open 10 freestanding stores in China, Taiwan, Hong Kong, Macao, Singapore, Thailand, Malaysia and Indonesia by 2012. And yesterday, McCartney announced a partnership with TSG International Marketing Pvt to open 6 stores across India, including two stores by the end of this year.