JC Report is one of the finest sources of global fashion content on the Internet, and thus the BoF was more than delighted to provide some of our thoughts on the fashion blogosphere and on the business of fashion to Jason Campbell for the most recent issue of JC Report. This topic seems to be quite hot at the moment, what with all the Web 2.0/Luxury conferences in London this Autumn and an interview we did for the South China Morning Post earlier this year, also on the fashion blogosphere.
But, the traditional fashion industry media are taking awhile to get on board. Women's Wear Daily conducts "Yea or Nay" surveys, but doesn't allow comments on its main stories. Style.com has a new roster of sharp bloggers over at StyleFile and the UK's Drapers Record has a blog too -- but this is only the first step.
Respected mainstream news outlets like the BBC have started moving even further. Not only have they set up their own blogs, they are also providing the option for readers to comment on their lead stories, creating a whole new set of content for readers to explore.
This would also be a natural next step for outlets like WWD and Drapers Record -- but until then, it's one of the things we like to think makes the Business of Fashion unique. Thanks to everyone who has been joining in on the debate by posting your comments. It's something we like to encourage as it enriches the site with your experience, thoughts, and reflections.
Congratulations on the article!
Posted by: Dahlia | Friday, 19 October 2007 at 11:08 PM