I couldn't get over the irony of this quote from Giorgio Armani in todays WWD, which announced Emporio Armani's upcoming e-commerce launch in the United States
"In the last seven years, I have seen mounting enthusiasm for online fashion shopping in the United States through the growing success we have had with our A|X Armani Exchange site," Armani said. "Over this same period I have also observed the increasing sophistication of fashion consumers shopping online, which has encouraged me to develop this new site for my Emporio Armani lifestyle."
Seven years! This is a remarkably long time for a reputed business genius to finally see the opportunity in selling luxury and fashion online to customers beyond his teeny-bopper A|X customers. In the meantime, Dior, Gucci and Coach have all discovered that an online store rapidly becomes one of the top (if not the top) store in a brand's store network.