When Natalie Massenet talks, people listen. It wasn't always that way. When Massenet first proposed the idea of selling luxury products online in 1999, she faced more than a few doubters. Nobody doubts her now.
Frequently described as one of the most influential women in the fashion business, as Chairman and Founder of NET-A-PORTER, Massenet has built the pre-eminent online luxury destination, incorporating a clever commerce-meets-content approach that is squarely targeted at a woman that she always seems to have on her mind. It is this laser focus that has kept NET-A-PORTER at the top of its game, becoming the benchmark for luxury ecommerce retailers around the world.
In the first in a series of CEO
Talks to understand how fashion entrepreneurs and business leaders are combating the economic downturn, we sat down with Natalie to get her views on the prospects for online luxury.