It's been a long time since the days of disco, Studio54 and the iconic American fashion brand Halston. But, Net-a-Porter and the new team behind Halston are teaming up to use some very 21st century technology to bring the brand back to life.
Next week, the newly-relaunched Halston will hold its first runway show at the Gagosian Gallery in New York. In a fashion first, two of the featured looks will be available on Net-a-Porter the very next day for immediate delivery, less than 24 hours after the designs are revealed.
Historically, high-fashion collections are shown months before the clothes actually hit the shopfloor. This was fine in the days before the Internet and fast-fashion retailers, but in recent years, it's only served to give time for others to knock-off the looks and get them to the market long before the real ones appear.