Susie Bubble is one of the most recognisable, most respected and most widely-read fashion bloggers in the world. Her quirky style suggestions, honest reviews and friendly voice make her blog a must-read for thousands of women everyday. To use Malcolm Gladwell's vocabulary from his best-selling book, The Tipping Point, Susie is the ultimate maven, and the blog has provided the perfect platform from which to share her expertise.
Not surprisingly, fashion brands, online fashion media and ecommerce retailers have been looking to get in on the action. Banner ads have recently begun to appear on her site from the likes of Net-a-Porter and Diesel. Susie is regularly invited to conferences and events so others can draw upon her expertise. Almost by accident, this London-based style expert has turned her passion for fashion into a bonafide business.
The BoF caught up with Susie to understand a bit more about the genesis of the Style Bubble, get her views on the business of blogging, and find out the pros and cons of monetising a fashion blog.