Every once in a while, we notice the media -- all kinds of media from blogs to arty fashion mags to the mainstream press -- talking about the same topic in a contemporaneous burst of discussion. In the past few days, the talk has been about men's underwear. Or rather, the advertising campaigns behind this burgeoning business segment. Not since the 1980's and Bruce Weber's campaigns for Calvin Klein have we seen so much media interest in men's underpants.
Tim Blanks explores the subject at length in VMAN's Fall/Winter 2007 issue in The History of the Male Supermodel. And, according to an article in today's International Herald Tribune, men's underwear is big business.
Two Italian fashion brands are trying to get in on Calvin Klein's underwear action using sexually-charged photos to heighten awareness of their presence in the market.