Just a few years ago, the concept of Ethical Luxury was dismissed by major luxury brands. Products based on environmental concerns and fair trade principles were associated with hippies. Most fashion conscious cosmopolites wanted nothing to do with the Birkenstocks, baggy pants, and hemp T-shirts of the so-called green movement.
Today the current has started to shift. With global income inequality worsening and a rapidly deteriorating environment, social issues have come to the forefront of consumers' minds. They now expect a greater commitment to craftsmanship, social causes and environmental concerns.