While younger Japanese customers may be veering towards local brands that are in tune with prevailing fashion trends, others are looking for something altogether different. They don't care about trends. Their closets are already full. They have bought countless branded luxury items over the years. So, if they are going to spend their money on anything, it has to be perfect.
That's where my favourite Japanese tailor comes in. ICHO is a small, family-run business with a spiritual figurehead
and designer in the form of Toru Icho, who was born in 1947 in Kyoto, the historical home of some of Japan's best luxury artisans. His
son, Mits and
daughter-in-law Satoko work full-time to translate Toru's
vision into a bonafide business. This is good old-fashioned luxury.